How to “Blast” the Right People....at the Right Time

Thursday, January 26, 2012 by BizActions Web Team
When it comes to email newsletter creation we have been talking a lot about the importance about targeting your newsletters properly.  Nobody wants to be blasted by the wrong person in the real world, and nobody wants to be blasted by the wrong person in the online world either.   But in email marketing, that doesn’t mean you should stop messaging people all together.  Targeting your emails with the effective use of email radar techniques will help ensure you are messaging the right people, at the right time.

For example, let’s say you have an event coming up that will definitely attract your payroll clients, and might attract some clients that use you for your financial services.  These same financial services clients may have a need for payroll services.  One way to reach them all with the same information is to create payroll newsletters that broadcast your event to a wide audience in a targeted way. No, not everybody will come to the event, but it is a good way to advertise ALL your services in a way that does not read overkill.  That’s the power of email radar and targeted email targeting.

Are you having troubles trying to figure out how to put clients into segmented groups?  Assign multiple groups: one for payroll for example, another for financial services, and another for both.  Still too confusing? Another option is to outsource newsletter work and let us manage those details for you.


Do You Have the Marketing Culture Necessary to Support Your Desires for Growth?

Thursday, January 26, 2012 by Gary Kravitz

Do You Have the Marketing Culture Necessary to Support Your Desires for Growth? In a recent article, I posed the question, “Where are you on the practice development continuum?”  I expanded to describe the differences between levels of desired aggressiveness in business development activities.  It also makes sense to ask one additional question: “How comfortable are you with the status quo of new business flowing to your firm?”

 

Obviously, there are few firms that don't want to bring in new clients.  However, if the amount of new business development is not at the level necessary to hit revenue targets, then the present marketing activities have to be evaluated.  Once goals have been established, determine how many transactions or services have to be sold in order to hit this number.  It’s usually helpful to break new business into categories for each type of service that you want to sell.  You need to establish an average fee for each type of transaction.  This will allow you to approximate the number of sales you will need to hit your goal.  For example, if the goal is $200,000 in additional audit business and the average audit is $20,000, then the number of new audit clients needed is 10.

 

The firm now has the task of finding 10 new clients.  This unleashes a slew of new questions: 

  • What types of marketing activities are needed to support this growth?

  • Where are the leads going to come from?

  • How heavily are you dependent on referral sources, and are they properly nurtured with marketing material such as brochures and CPA email newsletters?

  • Have you developed a list of prospects and are you regularly communicating with them?

  • Are partners meeting and entertaining referrals on a regular basis?

  • Are partners and staff engaging in direct networking activities?

  • Are there adequate partners comfortable in rainmaking activities to place the required number of sales calls?

  • Do rainmakers have the necessary sales skills?


Determine if your firm has the culture needed to match desired growthAsk yourself another question, “Is your firm is willing to make the financial and time investments necessary to hit your goals?”  This is the foundation for determining if your firm has the culture needed to match desired growth.  As firms mature, they go through levels of cultural change. Let’s take a moment to examine the various firm cultures:

 

Level One is a group of sole practitioners, who call themselves a firm.  There is no common strategy, allocation of resources or commitment for growth.

 

Level Two is a firm that does have revenue goals, but no plan.  The organization operates in various silos. Sporadic rainmaking activities exist along with the hope that things will just work out.

 

Level Three is a firm that does have a strategy and a plan.  Departmental walls are starting to come down, but execution of the plan usually takes a backseat to billable work.

 

Level Four firms really believe in each partner’s involvement in sales and marketing activities.  There is a willingness to invest resources.  Additionally, there is an alignment between various departments, adequate cross selling and new business growth.

 

To be truly successful, make sure your marketing ambitions are in sync with your marketing cultureLevel Five firms are marketing machines.  Everyone in the firm is geared towards bringing in or influencing sales.  There are no boundaries between departments.  The clients belong to the firm and not to the partner.  Strong investments are made in marketing. A professional business development and/or sales person is on staff.

 

If you have aggressive growth goals, they will never happen if you continue to operate as a “Level Two” firm.  To be truly successful, make sure your marketing ambitions are in sync with your marketing culture in order to support your desired amount of growth.

 

Solutions

Why do accounting firms use BizActions?  CPA firms require a consistent and reliable stream of new business to sustain and grow revenues.  Our strategic solutions for client communications and lead generation, including our proprietary CPA email newsletters, are proven and effective because they work together toward the same goal.  For over ten years, BizActions has been helping CPA firms dispense valuable information such as tax and legislative updates, generate and identify qualified leads, enhance your brand, improve your market visibility, retain clients, measure your return on marketing investment and build your business one impression at a time.  We specialize in CPA email newsletters and accounting firm online marketing with products like our Online Resource Library.  Our Online Resource Library is a custom-branded stand-alone website that houses hundreds of resources for your clients - all while increasing your firm’s SEO.  We have multiple solutions for Lead Generation, e-Newsletter and Email Communications, Client Retention, Business Growth, Cross-Selling, and Accounting e-Marketing.  Learn more on our website, or follow us on Facebook and Twitter. We have the tools you need to accelerate your business growth.

WEBINAR - Transform Your Marketing: Outbound & Inbound Strategies

Wednesday, January 25, 2012 by Becca Fieler

Register for Transform Your Marketing Webinar

TRANSFORM YOUR MARKETING:
Outbound & Inbound Marketing Strategies

February 1, 2012*
1:00 p.m. Eastern*

Register Now

*Change the time zone
on the registration page to your geographic location.

At the top of the registration page, click "Show in My Time Zone" to ensure that your reminders and confirmations are shown in your time zone.

Please join us for this valuable webinar!

This informative and educational webinar will show you how to enhance your marketing efforts utilizing both outbound and inbound methods for maximum advantage, lead generation and opportunity.

Learn how to streamline and customize traditional outbound marketing methods, including newsletters, email and webinars to deliver wanted information to your target markets in order to build better relationships and generate opportunities.

Discover how and why to implement inbound tactics, including blogging and social media, to increase the number of warm leads that come to you on their own. Identify how to properly coordinate your outbound and inbound processes to significantly increase your return on marketing investment and boost your bottom line.

We'll show you all of this, and much more. We hope you can join us for this valuable in-depth look into bridling the power of inbound and outbound marketing methods to enhance communications, reinforce branding and generate leads.





 

BizActions E-Marketing Solutions

www.bizactions.com/go/E-Marketing

Like us on FacebookFollow us on TwitterCheck out our videos on YouTubeSubscribe to our Blog

Why do accounting firms use BizActions?
For over ten years, BizActions has been helping CPA firms dispense valuable information (such as tax and legislative updates), generate and identify qualified leads, enhance your brand, retain clients, measure your return on marketing investment and build your business one impression at a time.


Learn more about the BizActions professional e-marketing platform by contacting Becca Fieler at 866.240.8477 ext. 121, visit our website, or request a strategic Return on Marketing Investment analysis.

Make Sales of Value Added Services Rocket in 2012!

Wednesday, January 25, 2012 by Kathy Saunder

Recently I read an article from Rob Nixon from NixonAdvantage encouraging accountants to systematically cross-sell Value Added Services I especially liked Rob’s take on this because his approach can so easily be implemented by my clients using the BizActions Platform. I have taken Rob’s points and outlined how my clients can create a systemized approach to promoting and selling additional services. Here are six steps to take:

Ideas for Promoting Value Added Services   1.          Identify your top Value-Added Services

Start out by identifying the Value-Added Services you want to promote. Rob lists what he calls the “Awesome 8” , that focus on the following areas; Growth, Profit, Cashflow, Protection, Tax, Selling a business, Retirement Planning and Legacy. Rob suggests that you focus on key services rather than government regulation compliance services, but you can decide which services are applicable for your firm.

   2.          Know who’s using which service

You need to make sure you know which clients are using which services. In BizActions, I recommend using the ten Checkbox fields. You can customize the titles of these fields with the name of the service the field represents. Next update your client database to check off which services each client is currently utilizing. This can easily be done through a mass update.

   3.          Decide when the best time to promote each Value Added Service is

I would recommend scheduling out an Editorial Calendar. Break up your marketing into quarters and decide when would be the best time of the year to promote a particular service.

Be sure to publish content and banner ads in your newsletter to promote the service according to your marketing calendar. The great thing about BizActions is that you can add the articles and banners and schedule them out up to twelve months in advance. 

   4.          Ideas for Promoting Value Added Services

·         Partners or Senior Managers can do Editorial-type articles, outlining the benefits of a particular service. This can be made more compelling by including client success case studies.


·         Another option is to let your fans speak for you. Get one of your happy clients to explain how beneficial a particular service has been for them. Incorporating written and video testimonials adds even more punch.


·         Develop an email radar drip campaign to provide additional information.


·         Present a webinar, workshop or seminar to provide clients with more information on the service. Use Email Radar and Event Registration to invite clients to these special events and track registrations. You can also send post event messages or special offers.


·         Create a special offer to encourage clients to try a new service. Include a call to action on your website, and in your newsletter and email radar messages to make it easy for interested contacts to raise their hands.

   5.          Expand your reach

It makes perfect sense to re-purpose all your marketing collateral. Make sure you use the Social Media integration in the BizActions System to post the articles promoting your Value Added Services and special offers to your social media sites.

   6.          Proactive Follow Ups

One of the biggest advantages of digital marketing is that you can track exactly which services a client is interested in. Based on this intelligence, you can follow up with the client by sending them additional information, calling them or bringing up the service in your next client meeting.

By implementing a systemized approach to promoting Value Added Services you will not only be able to better service your clients but generate additional revenue for your firm.

Solutions

Want more tips on generating new leads and business opportunities? Be sure to catch my next blog for additional insights into compelling ways to connect with prospects, referral sources and clients. With the growing number of options available in the e-marketing landscape, it can be difficult to know where to begin. A successful Chartered Accountant or CPA firm email newsletter can be an integral part of your overall e-marketing efforts, and can help position your firm as a thought leader. Contact BizActions about how to begin the process of email newsletter creation for your firm. BizActions is the go-to resource for successful e-marketing throughout the U.S., Canada and Australia. Please contact us at 866.240.8477, visit our website, or follow us on Facebook and Twitter. We have all the tools you need to build your business one impression at a time.


Event: Best Kept Secrets of Successful Websites Webinar on Feb. 7

Tuesday, January 24, 2012 by Brenda Sleeper

 Webinar: Best kept Secrets of Successful Websites

Presented by: Alan Vitberg,
Chief Marketing Guru and Owner at Vitberg LLC

Alan Vitberg, Chief Marketing Guru and Owner of Vitberg LLC

Visit Alan's
Blog | Bio | Website

Webinar: Best kept Secrets of Successful Websites

*Please note that this webinar will be hosted from the Eastern United States time zone (EST US). The dates/times of this event can be changed on the registration page to reflect your geographic location. To select your time zone, go to the top of the registration page and click "Show in My Time Zone" to ensure that your reminders and confirmations are provided in your time zone.

 

Please join us for this informative webinar!

Websites have become the hub of marketing efforts for progressive CPA firms. According to Alan Vitberg, today's websites need to be built on strategy, designed for lead generation, and created with style in order to make them a key part of any firm's new business or branding program.

Don't miss this hour-long presentation from an award winning website strategist on secrets you can use to get more traffic, more leads, more new business and more ROI from your firm's website.

In this webinar, presented by Alan, you'll learn:

  • The most recent promising (or alarming) statistics about websites
  • The top 13 characteristics of an effective website
  • 7 critical guidelines for website design in an inbound marketing world
  • How to develop a great SEO strategy so your website can get found first
  • The 10 "must haves" for using your website for lead generation
  • How website build personal brands of partners and subject matter experts
  • 10 key statistics to tell if your website is working
  • Discussion: how much does a new website cost?

Alan will reveal all of this, and much more.

Register Today!
Best Kept Secrets of Successful Websites
Presented by Alan Vitberg
Tuesday, February 7, 2012
*2:00 - 3:00 PM Eastern U.S.

 BizActions

Using BizActions e-newsletters and marketing tools can help you save time and money, nurture relationships, get more warm leads, keep more clients, build your brand, be proactive, and reinforce your relationship with your clients by giving them the TLC to ensure their loyalty, trust, and more of their business. Learn more about the BizActions professional e-marketing platform by contacting Brenda Sleeper at 866.240.8477 x 202, visit us on our website, or request a strategic Return on Marketing Investment analysis meeting.

Like us!
Like us on Facebook
Follow us!
Follow us on Twitter
Read us!
Read our blog

We hope you can join us for this valuable in-depth look into winning website strategies and secrets that will help you generate new business.

Powered by BizActions

 

Harness the Power of a Tip of the Day

Tuesday, January 24, 2012 by BizActions Web Team
We have been discussing the importance of an online resources library in your financial services marketing. It sounds much more complicated than it is.  The key to a successful online library is understanding who the clients are that will be using it.  We live in a day and age where time is tight, so your readers are not going to be looking for significant volumes of information.  An online library then is much simpler than an offline library.  One way to enhance your online library is to provide tidbits of information without going overboard.  This is where the power of the Tip of the Day comes in.

Regardless of what group or clientele you are targeting in your email campaigns, a Tip of the Day is the easiest and quickest way to get people’s attention.  A successful CPA newsletter can provide a quick Tip of the Day with a link right over to your online resource library.  You don’t even need to put the tip in your email, just send them to your library site and let them see the tip for themselves, in addition to the abundance of information you will have posted for them there as well!

A financial planner newsletter is no different.  Here you once again provide your Tip of the Day in your newsletter in the form of a link.  You can either insert it as a link alone, or include the tip of the day with a referral to your library for “more valuable information” to the financial planners on your list.

Business clients love tips, they are fast, efficient, and they provide useful information that anybody can take advantage of.

What is Targeted Newsletter Content?

Saturday, January 21, 2012 by BizActions Web Team
We have already touched on this a little bit when it comes to creating a good newsletter campaign.  We’ve discussed email radar, and targeting both individual and business clients separately.  Today we will fine tune that discussion a little bit further.  Targeted newsletter content is exactly what it sounds like; content that is targeted to your readers.  You already know the many services you offer, but your clients might not want to hear about them all. You may have one client that will receive payroll newsletters, and another client that will receive a financial planner newsletter.  Using targeted content will be the best way to ensure you are sending out the right news to the right people.

A successful CPA newsletter for example will capitalize on tips we discussed when we discussed email radar.  With this method, you create a finely tuned newsletter that captures the attention of your CPA clients quickly and efficiently.  Again, there is no need to reinvent the wheel.  By using email radar techniques of dividing and grouping your database into sections, you send out one email to a specific group of people and it takes a matter of minutes. 

By seeing samples like this in action, you can see for yourself the importance of email radar and email targeting.  The last group of people you want to receive a CPA email are your clients that use you specifically for payroll or human resources services.  If you are sending the wrong emails to the wrong people, it’s the fastest way to look like the least credible business.

Event: Transform Your Marketing - Inbound and Outbound Marketing Strategies Webinar

Friday, January 20, 2012 by Becca Fieler

 Event - Transform Your Marketing: Outbound & Inbound Strategies

 

Presented by: Becca Fieler,
Visionary Communication Strategist


Webinar - Transform Your Marketing: Outbound & Inbound Strategies

 

***Please note that this webinar will be hosted from the Eastern United States time zone (EST US).

The dates/times of this event can be changed on the registration page to reflect your geographic location. To select your time zone, go to the top of the registration page and click "Show in My Time Zone" to ensure that your reminders and confirmations are provided in your time zone.

 

 

Please join us for this valuable webinar!

This informative and educational webinar will show you how to enhance your marketing efforts utilizing both outbound and inbound methods for maximum advantage, lead generation and opportunity.

Learn how to streamline and customize traditional outbound marketing methods, including newsletters, email and webinars to deliver wanted information to your target markets in order to build better relationships and generate opportunities.

Discover how and why to implement inbound tactics, including blogging and social media, to increase the number of warm leads that come to you on their own. Identify how to properly coordinate your outbound and inbound processes to significantly increase your return on marketing investment and boost your bottom line.

We'll show you all of this, and much more. We hope you can join us for this valuable in-depth look into bridling the power of inbound and outbound marketing methods to enhance communications, reinforce branding and generate leads.

BizActions 

Using BizActions e-newsletters and marketing tools can help you save time and money, nurture relationships, get more warm leads, keep more clients, build your brand, be proactive, and reinforce your relationship with your clients by giving them the TLC to ensure their loyalty, trust, and more of their business. Learn more about the BizActions professional email newsletters and e-marketing solutions by contacting Becca Fieler at 866.240.8477 x 121, visit us on our website, or request a strategic Return on Marketing Investment analysis meeting.

Like us!
Like us on Facebook
Follow us!
Follow us on Twitter
Read us!
Read our blog

Powered by BizActions


February Best Practices Webinars: Transform Your Marketing and Website Secrets

Thursday, January 19, 2012 by Charissa Hurd

Join us for our upcoming webinars!

Join us for our upcoming webinars!

As a leader in our industry, BizActions is proud to be a resource for sharing knowledge and advising businesses on best practices. Learn how you can build relationships in the digital age to effectively connect with your clients, prospects and referral sources and grow new business at one of our exciting upcoming webinars:

Webinar - Transform Your Marketing: Outbound & Inbound Strategies

Presented by: Becca Fieler, BizActions' Visionary Communication Strategist

Becca Fieler, BizActions' Visionary Communication Strategist

This informative and educational webinar will show you how to enhance your marketing efforts utilizing both outbound and inbound methods for maximum advantage, lead generation and opportunity.

During this one hour webinar Becca Fieler will explore:

  • How and why to implement inbound tactics

  • Streamline and customize traditional outbound marketing methods, including newsletters, email and webinars

  • Deliver wanted information to your target markets in order to build better relationships and generate opportunities

  • Include blogging and social media strategies to increase the number of warm leads that come to you on their own

  • Identify how to properly coordinate your outbound and inbound processes

  • Significantly increase your return on marketing investment and boost your bottom line

Becca will delve into all of this, and much more. We hope you can join us to learn how you can...

Transform Your Marketing: Outbound & Inbound
Marketing Strategies

February 1, 2012
1:00 p.m. Eastern
Register Now

 

Webinar: Best kept Secrets of Successful Websites

Presented by: Alan Vitberg,
Chief Marketing Guru and Owner at Vitberg LLC

Alan Vitberg, Chief Marketing Guru and Owner of Vitberg LLC

Visit Alan's Blog | Bio | Website

Websites have become the hub of marketing efforts for progressive CPA firms. According to Alan Vitberg, today's websites need to be built on strategy, designed for lead generation, and created with style in order to make them a key part of any firm's new business or branding program. Don't miss this hour-long presentation from an award winning website strategist on secrets you can use to get more traffic, more leads, more new business and more ROI from your firm's website.

In this webinar, presented by Alan, you'll learn:

  • The most recent promising (or alarming) statistics about websites
  • The top 13 characteristics of an effective website
  • 7 critical guidelines for website design in an inbound marketing world
  • How to develop a great SEO strategy so your website can get found first
  • The 10 "must haves" for using your website for lead generation
  • How website build personal brands of partners and subject matter experts
  • 10 key statistics to tell if your website is working
  • Discussion: how much does a new website cost?

We hope you can join us for:

Best Kept Secrets
of Successful Websites
February 7, 2012
2:00 p.m. Eastern
Register Now


BizActions e-Marketing Solutions: Reach. Brand. Grow.


Like us!
Like us on Facebook
Follow us!
Follow us on Twitter
Read us!
Read our blog

Using BizActions email newsletters and e-marketing tools can help you save time and money, nurture relationships, get more warm leads, keep more clients, build your brand, be proactive, and reinforce your relationship with your clients by giving them the TLC to ensure their loyalty, trust, and more of their business.

Contact Brenda Sleeper to set up a short demonstration: bsleeper@bizactions.com
or 508-393-3432.

***Please note that these webinars will be hosted from the Eastern United States time zone (EST US). The dates/times of this event can be changed on the registration page to reflect your geographic location. To select your time zone, go to the top of the registration page and click "Show in My Time Zone" to ensure that your reminders and confirmations are provided in your time zone.

Did you catch our last webinar?
If you missed it, the recorded version is available online now.

Visit our website to learn more.


More Ideas for Your E-Marketing Campaigns

Thursday, January 19, 2012 by BizActions Web Team
When it comes to online financial services marketing you need to have a fully integrated service in order to ensure that you are targeting all people and all businesses as efficiently as possible.  There are many ways to do that.  A completely integrated online marketing solution uses every resource possible.  You don’t know exactly what your clients are looking for when they go online, but if you provide a little bit of everything, you can target more people at the same time.  Here are some ideas on how to do that.

Whether you are using blog content, newsletter sign-up forms, or tips of the week, there are many ways to create a fully integrated e-marketing system.  If you aren’t sure where to start, ask your customers.  An online survey software tool is a very easy and very efficient way to find out exactly what your customers are looking for.

You have likely already discovered that e-marketing today is not what it used to be.  It’s not just a simple matter of sending out newsletters and waiting for the returns.  But you can use your newsletters in your e-marketing campaign to create a fully integrated solution.  To enhance your next B2B email campaign, consider signing up for our upcoming webinar that will show you the ins and outs of a fully integrated inbound and outbound system that will maximize your future campaigns to your greatest potential.

What To Include In Your Own Online Resource Library

Tuesday, January 17, 2012 by BizActions Web Team
In this day and age, we all know that information is power.  It is not enough to simply be sending out newsletters any more.  If you want to truly be successful in your financial services marketing, you need to be able to provide a wealth of information at any time. What is the best way to do that?  Create your own online resource library.  When you give your clients access to an online resource library, you are giving them the information that will bring more power to their business.  While it may sound to you like biting off more than you can chew, it’s much easier than you think.

Here are some tips:

One way to develop your own online resource library is to create an extension of your financial email service by dividing your library into sections.  One section for your individual clients, another for your business clients, another containing important financial tax guides or planner guides, you get the picture.  You know how many services you provide, but your clients might not.  A truly successful CPA email newsletter will point ALL of your clients to one place to introduce them to just that.

If you have been creating newsletters and content for clients for a while, you already have a wealth of information to give to your clients at your fingertips.  Remember, it’s not about reinventing the wheel, but putting everything in one easy-to-access place to make your client’s lives easier.


Give Your Clients the Gift of Timely Opportunities

Saturday, January 14, 2012 by BizActions Web Team
In the business world, who can say "no" to a good opportunity?  One of Donald Trump’s key success secrets is knowing a good opportunity and seizing it. When it comes to email newsletter creation you are given a beautiful opportunity to create an opportunity for others.

Today we will talk about giving the gift of Timely Opportunities for your clients.

At BizActions, we have realized the power of Timely Opportunities, so much so that we have Timely Opportunities content that you can send clients to in your next financial planner newsletter.  The Timely Opportunities website widget is another remarkable e-marketing solution that you can use in any industry, whether it is financial planning, payroll, human resources, tax consultants, and more.  Using this tool, business content is seamlessly integrated onto your website and managed by us.  The beauty of this resource is that it doesn’t just help your clients, but it helps you as well.  When your website has consistent fresh content, which is exactly what Timely Opportunities offers, your SEO rankings improve as well. Timely Opportunities for you, Timely Opportunities for your clients!

Another way to integrate timely opportunities into your financial email service is to simply refer your clients to the widget or website by the simple addition of a link in your newsletter articles or blog posts.  When your clients see the word “Timely Opportunities” followed by something as simple as “Free Information” they will be instantly hooked.

Use Email Radar Messages to Complement Your Newsletter

Friday, January 13, 2012 by Angie Streeter
hands on laptopOur BizActions Email Radar Tool allows you to send a single message to a portion of your database. For example, segregate your prospects, referral sources or database members by industry and send messages specifically target to their needs. You can also send this type of message to your entire database.

Perhaps you are launching your newsletter every month. An Email Radar message gives you the opportunity to touch base with your audience in between those monthly newsletter launches. Your Email Radar message could include a professionally formatted Timely Opportunities article of the week, a write up on your new website or a new service you offer, an invitation to a seminar or you can run a report to see who is interested in a particular topic so you can deliver additional information to them. The uses are endless, really!

Email Radar messages can be sent on demand or scheduled for future dates. Logos, images, hyperlinks and personalized greetings can be included in your radar message too. And the best news is that the Email Radar tool is included in your BizActions Email Newsletter subscription for most Sponsors.

Here is an example of the type of highly-targeted messaging that is possible with the Email Radar tool:

Sample Email Radar Message

Please contact your BizActions dedicated Customer Support Representative to learn more about how Email Radar messages can complement your BizActions Email Newsletter.

I welcome your feedback and suggestions for further posts!


Support

In this day and age, when finding good customer service is almost impossible, we pride ourselves on our friendly and knowledgeable dedicated Customer Support Representatives (CSRs). Our support team will help you get your email newsletter creation underway and customized just the way you want it. The flexible design options in our system allow you to match your newsletter to the colors, graphics, logos, photographs and branding of your website or blog. If you don’t have a website or blog, we can help you develop a new brand for you to build upon. One of our CSRs will assist you in getting your contacts turned into members, aid you in analyzing your initial launches, help you along the way toward effective email management and provide ongoing tips on how to maximize your e-marketing presence. Our goal is to consistently exceed your expectations with world class service and product offerings so that you will remain a BizActions Sponsor (client) for the rest of your career. If you have any questions or would like to know more, please contact BizActions at 866.240.8477, visit our website, or follow us on Facebook and Twitter. We have all the tools you need to expand your e-marketing reach.

Putting together the pieces of your BizActions e-newsletter

Friday, January 13, 2012 by Laura Thebodeau
e-newsletter piecesIt doesn't take too much time or effort to put together the pieces of your BizActions e-newsletter to create great looking, targeted online newsletters.

With the assistance of your dedicated support representative you'll select your e-newsletter template and color scheme. You will then be able to add banners and graphics to your newsletter, banners are a great way to promote and cross-sell services in your e-newsletter.

Articles in your targeted email newsletters will appear two areas. The top area (above BizActions Timely Opportunities) is called sponsor content. Sponsor content is content you provide and can be sent to all of your readers or you can segment your email newsletter articles and control who receives which content.

The bottom area of content (below BizActions Timely Opportunities) is driven by content classes. Content classes are a container of BizActions standard categories and any niches your firm has purchased. In this area you also have the ability to send the same content to all of your readers or target your e-newsletter togethere-newsletter content by market segment or industry.

Your dedicated Customer Support Representative will walk you through every step of putting together the pieces of your professional email newsletters.

BizActions removes the largest hurdle to the deployment of a business newsletter - the time associated with developing useful and interesting content, issue after issue. BizActions’ B2B newsletters give you access to over 5,000 professionally written, original-content articles in over 50 categories of standard content for both Business-to-Business (B2B) and  Business-to-Consumer (B2C) professional service providers, along with over 50 categories of premium Niche Content and hundreds of free banners for distribution to your prospects and clients. Each business newsletter can contain up to six articles from our inventory or your own creation. Use our recommended pre-built business newsletter content categories designed specifically for key vertical industry segment, or choose up to any eight Standard Categories from our huge library of business articles that you feel are most appropriate for distribution in your email newsletter.  You can even add premium categories of niche content for select members in your database to further refine your business newsletter content.  The key is providing readers with content that will appeal to them and BizActions makes it easy. Contact us today at 866.240.8477, visit our website, or follow us on Facebook and Twitter.

New Year, New Tax Rules to Convey to Clients

Tuesday, January 10, 2012 by Ellen Katz
As you may know, many favorable tax provisions expired at the end of 2011. Will Congress extend them? It's possible since lawmakers have renewed tax breaks retroactively in the past. It's also possible that tax breaks will not be brought back because there is no bipartisan agreement.

In addition to the recently expired provisions, we have a number of tax breaks that are set to expire at the end of 2012, such as the lower capital gains tax and dividend rates.

capitolAs a result of all this uncertainty, clients are confused about what's deductible, what's not and how they can stay on top of it all. The answer: BizActions newsletters.

No matter what happens, we help professional advisers stay in touch with their clients to keep them informed of the latest tax changes. Our newsletters cover the laws as they are passed or phased in. We also write about IRS guidance and new tax court cases.

With our service, you can have relevant information sent to clients ASAP. Plus, your firm’s professionals have the option to write your own articles and announcements to speak directly to your clients about other issues you feel are important.

We provide financial planning newsletters, accountant newsletters, law firm newsletters, employee benefits newsletters, payroll newsletters, human resources newsletters and more.

When it comes to tax law uncertainty, your clients have lots of questions. Your firm has one smart answer: BizActions.

Below is a chart, from one of our recent articles, showing some of the major tax provisions that expired at the end of 2011. It shows the kind of successful newsletter content your firm can send out.



For Individuals

 

Expiring Tax Break

Description

Will it Be Extended?

1. Reduced Social Security Tax Rate

 

The Social Security tax for 2011 was imposed on the first $106,800 of 2011 wages and/or self-employment income.

For 2011, the withholding rate for the employee's share of the Social Security tax was temporarily reduced by 2 percent, from the usual 6.2 percent to only 4.2 percent.

For self-employed individuals, the Social Security tax component of the self-employment tax was also temporarily reduced by 2 percent, from the usual 12.4 percent to only 10.4 prediction.

The 2 percent rate cut was extended by Congress through February 2012. (For 2012, the Social Security tax will hit the first $110,100 of wages and/or self-employment income).

Lawmakers will have to pass another law to extend the payroll tax cut for the rest of 2012.

2. Alternative Minimum Tax Patch

Every year, Congress "patches" the AMT rules to prevent millions more households from getting socked with this add-on tax.

The annual patch job consists of allowing bigger AMT exemptions and allowing various personal tax credits to offset the AMT.

We are still waiting for the 2012 patch.

Without a new patch for 2012, lots more taxpayers will be unhappy with Congress, and 2012 is an election year. While it's a virtual certainty that a new patch will be installed for 2012, no one knows exactly when that might happen.
3. Higher Education Tuition DeductionFor 2011, this write-off can be up to $4,000 or $2,000 for higher-income folks.It is likely to be extended through 2012.
4. Option to Deduct State and Local Sales TaxesFor 2011, individuals have the option of claiming an itemized deduction for general state and local sales taxes instead of claiming an itemized deduction for state and local income taxes. This option can be beneficial if your state has no personal income tax or you pay a very low state income tax rate.It is likely to be extended through 2012.
5. The $500 Energy-Efficient Home Improvement Tax CreditFor 2011, you can claim a tax credit of up to $500 for certain energy-saving improvements to your principal residence.The odds don't favor an extension.
6. Charitable Donations from IRAsFor 2011, IRA owners who have reached age 70 1/2 are allowed to make charitable donations of up to $100,000 directly out of their IRAs. The donations count as IRA required minimum distributions. So charitably inclined seniors with more IRA money than they need can reduce taxes by arranging for IRA donations to take the place of taxable required minimum distributions.It seems likely that this break will be extended through 2012.
7. Charitable Qualified Conservation ContributionsLiberalized deduction rules for qualified conservation contributions to charities are scheduled to expire on December 31, 2011. Qualified conservation contributions are donations of real property interests (including remainder interests and easements) that restrict the use of real property. For individuals, the maximum write-off for 2011 qualified conservation contributions of long-term capital gain property was increased from the normal 30 to 50 percent of adjusted gross income. In addition, qualified conservation contributions were not counted when calculating an individual's allowable 2011 write-offs for other charitable contributions. Qualified conservation contributions in excess of what can be written off in 2011 could be carried forward for 15 years (only a five-year carryover period is allowed under the normal rules). For an individual who was a qualified farmer or rancher, the qualified conservation contribution write-off for 2011 donations of farm or ranch real property could be as much as 100 percent of the donor's adjusted gross income.It is unclear if these favorable provisions are likely to be extended.
8. Deduction for Teachers' School ExpensesFor 2011, teachers and other personnel at K-12 schools can deduct up to $250 of school-related expenses they pay for out of their own pockets --whether they itemize or not.This break is highly likely to be extended through 2012.
9. Deduction for Home Mortgage Insurance Premiums For 2011, eligible taxpayers are allowed to treat qualifying personal residence mortgage insurance premium amounts as deductible home mortgage interest. It is unclear if this break will be extended.
10. Larger Salary Reduction Opportunity for Transit Passes Your employer may allow you to sign up to reduce your taxable salary to pay for transit passes to get to and from work. In 2011, the maximum monthly amount you could set aside on a tax-free basis was $230. The maximum monthly amount for 2012 is scheduled to drop to only $125 unless Congress continues to allow a larger amount (which would be $240 for 2012). It is unclear right now.
 

For Businesses

 
11. Research and Development Credit This long-standing break for increasing qualifying R&D expenditures The R&D credit will almost certainly be extended through at least 2012. 
12. The Work Opportunity Credit and other business credits

The Work Opportunity Credit is a long-standing tax break for hiring members of certain targeted groups such as veterans, ex-felons, high-risk youths, food stamp recipients and others.

In addition, the credit for manufacturing energy-efficient appliances, the credit for constructing energy-efficient homes, and the new markets credit are all scheduled to expire.

It is fairly certain that the Work Opportunity Credit will be extended through at least 2012.

It is unclear whether the other business tax credits will be extended

13. 100 Percent First-Year Bonus DepreciationFor qualifying new assets that are placed in service (hooked up and ready for use) by December 31, 2011, business taxpayers can write off the entire cost in the first year. Qualifying assets include most software, vehicles, and equipment. Used assets do not qualify.At this time, it is not clear if this provision will be extended.
14. Liberalized Section 179 DeductionsFor tax years beginning in 2011, eligible small and medium-sized businesses can immediately write off up to $500,000 of qualifying new and used assets--including most software, certain "heavy" vehicles, most equipment, and up to $250,000 of qualifying real estate improvements. Assets must be placed in service (hooked up and ready for business use) by the end of the tax year beginning in 2011 to be eligible. For tax years beginning in 2012, the maximum Section 179 deduction is scheduled to fall to only $139,000, and Section 179 deductions for real estate improvements are scheduled to disappear.It is unclear if these provisions are likely to be extended.

15. S Corporation Built-In Gains Tax Exemption

If you operate a corporation that converted from C to S status a few years ago, you probably know that a corporate-level built-in gains tax (known as the BIG tax) may apply when certain S corporation assets (including receivables and inventories) are turned into cash or sold within the recognition period. The recognition period is normally the 10-year period that began on the date when the corporation converted from C to S status. For gains recognized in tax years beginning in 2011, however, there is an exemption from the BIG tax. The exemption applies if the fifth year of your corporation's recognition period had gone by before the start of the tax year beginning in 2011.It is unclear if this provision is likely to be extended.
16. Zero Percent Tax Rate on Future Gains from Qualified Small Business StockFor qualified small business corporation (QSBC) stock that is issued in calendar year 2011, a 100 percent federal gain exclusion break is potentially available. That equates to a 0 percent federal income tax rate on future profits from selling QSBC shares down the road. You must hold the shares for more than five years to be eligible, and many companies will fail to meet the definition of a QSBC. Also, C corporation shareholders are ineligible.For QSBC shares issued in 2012, the gain exclusion percentage is scheduled to drop to 50 percent, but it appears there is a decent chance of the 100 percent gain exclusion being extended through 2012.
17. Seven-Year Depreciation for Motorsport PropertySeven-year depreciation is allowed for qualifying property used for land improvement and support facilities at motorsports entertainment complexes placed in service in 2011.It is not clear if there will be an extension.
18. Fifteen-Year Depreciation for Leasehold Improvements, Restaurant Property, and Retail Space ImprovementsFifteen-year straight-line depreciation is allowed for qualified leasehold improvements, qualified restaurant buildings and improvements, and qualified retail space improvements placed in service in 2011.At this time, it is unclear if this will be extended.
19. Suspension of 100 Percent-of-Net-Income Limitation on Oil and Gas Percentage DepletionA provision that would limit deductions for marginal oil and gas well percentage depletion to 100 percent of net income has been suspended for a number of years.It is not clear if the suspension will be extended.

Targeting Business Clients in Your Tax Newsletters

Tuesday, January 10, 2012 by BizActions Web Team
In order to create a successful CPA newsletter you really need to know who you are sending your mail to, before you hit the launch button.  Sounds like common sense, right?  But it is easy to get caught up in a time crunch and send the same newsletter to both individual and business clients at the same time.  This is counterproductive and not cost effective for you.  We’ve already talked about the importance of targeting your individual tax clients in your newsletters; today we are going to talk about how to target your business clients with a tight B2B email campaign

You already know that business clients don’t have a lot of time on their hands when it comes to reading emails, or reviewing content heavy documents like a stuffed newsletter.  Rather than sending out bulky notes, fine tune your business email newsletters with checklists, guidelines, and handy notes like a Tip of the Day. This way you give your clients what they need, credible and professional information, without overloading them on content that they won’t spend the time drifting through.

Another way to manage successful email newsletter creation for your business clients is to give them access to an online resource library.  This way you simply tell them where the information is and let them retrieve what they want, when they want it.

Creating a successful business campaign does not mean reinventing the wheel.  It simply means giving your clients access to the resources they need to make their business better.  Never forget that’s exactly why they are coming to you in the first place.

How to Use Calls to Action to Your Advantage

Saturday, January 7, 2012 by BizActions Web Team
A lot of people know that calls to action are a great way to enhance your email newsletters, however not many people truly understand their value.  Calls to action in the form of graphics, banners or article content are a great ways to connect clients, prospects and referral sources with your valued services.  This can make your newsletters that much more efficient as well.  The common misconception is that businesses don’t know where to start, and many businesses have a hard time determining what a truly good call to action is.  Many calls to action are considered online fluff.  With BizActions, you don’t need to worry about those misconceptions.  Here we show you how to use email newsletter creation calls to action to enhance your campaigns.

Using a call to action such as, "Contact us for a free consultation" will make for a successful CPA newsletter.  With this kind of actionable content, you get to see just that, email newsletters and website content that can go from good to highly effective with the simple addition of these actionable pieces.  This method alone will give you a good starting point for inspiration and changes that you can begin making today.

Still confused?  Another excellent way to use effective calls to action in your newsletter campaigns is to outsource newsletter work.  Request a custom sample from us today, and see the difference for yourself!

Seize the Season: How to Take the Punch Out of Tax Season

Friday, January 6, 2012 by Teresa Ambord

Ready for tax season but dreading the stress? For many, there is no such thing as a personal life during the blackout weeks of nonstop tax returns. Shoulders get tight, patience runs out, tempers flare, and just when you need efficiency the most, mistakes are made. You know it's coming. This year do tax season better by learning to "stress bust."

Tax season can be both exhilarating and exhausting. That's true for the tax preparers as well as those who assist them, the technology staff, and the families who -- for a few months -- are tax widows, widowers and orphans.  Don't just leap into tax season feet first. A little advance planning can provide a lot less tension.  fff

Who better to ask for stress-busting ideas, than the people in the trenches? Some firm employees have suggested that, during the worst weeks of tax season, offering such things as ten-minute shoulder massages would help untie the knots.

Other easy-to-implement suggestions made by employees include: 

  • Regular five minute breaks, with healthy snacks and drinks provided
  • Catered meals to save time and promote nutrition during pinch times 

Some firms establish teams during the tax season and set up challenges designed to ease the tension. Winning teams can earn points, which may be exchanged for rewards during the after tax season staff party.

All of these things are nice and they probably all help boost morale. But the most important plan may be to ensure good communication. The pressure to see client after client and be responsive to every question can be enormous. The last thing your staff needs is for communication to break down, resulting in missed appointments, double-booked schedules, misplaced documentation, and eventually, short tempers.

As you know, the tendency is for CPAs to bury themselves under stacks of client files and not see daylight for days or weeks. Staff members need to know that you see and appreciate their efforts, so walking through the office now and then offering a few words of encouragement might help both them and you. If you don't already have a system in place, it may be a good idea to have a common appointment board, updated every morning so that staff members know when you are available to receive messages or answer questions. That can also help eliminate scheduling mishaps and forgotten clients.

Besides keeping communication open within the office, your clients will be less frustrated if they know they can reach you. E-mail is the least intrusive way to remind them of appointments or to ask simple questions. Better still, with e-meeting technology you can connect with clients in real-time without either of you leaving your offices. Imagine being able to share your computer screen with your client in his or her own office and discuss the details of the client's tax return, ask questions, and get the missing information you need to complete the return. The ease of communication available by using e-meetings can lighten the load of every member of your staff, and make you an even more valuable partner in your clients' success. 

What About Other Client Needs During February, March, and April?

Keep in mind, while you are knee deep in tax returns, your clients still need information from their trusted advisers.  With little effort on your part you can keep them apprised of news that affects them, by providing them with a CPA client newsletter. Depending on the nature of your clients you might also consider narrowing your focus.  You can offer clients a payroll newsletter, an employee benefits newsletter, or a financial planning newsletter with FINRA reviewed articles.      

Email newsletter creation can be a daunting task.  A successful CPA newsletter should include timely information based on recent events that affect your clients.  It might also include an online survey software tool and should provide a way for readers to give their feedback.  BizActions delivers professionally written articles directly to your client inboxes. They also offer law firm newsletters, human resources newsletters, and others.

If you would like to publish an email newsletter that will help your clients do better business, consider BizActions, which specializes in targeted email newsletters. The BizActions team can get you and your clients through tax season -- and the rest of the year -- with information they must have and ideas that can help them do better business.

Best Practices - Using Client Testimonials

Thursday, January 5, 2012 by Brian Falony
Best Practices - Using Client TestimonialsFeaturing client stories in newsletters is one practice we encourage firms using BizActions electronic newsletters to make a standard part of their content. It can build stronger relationships with clients as well as help clients expand their businesses. It can also provide credible third party endorsements for the firm.

Deborah Kukoleca is Marketing Coordinator for Gaines Kriner Elliott, LLP, a CPA firm in Amherst NY. Her firm has integrated client stories into not only their newsletter, but also their overall marketing program in a unique way. I recently spoke with her about her firm's program.

Brian Falony: You've been using client stories in your marketing programs for some time now. How did this come about?

Deborah Kukoleca: We have always enjoyed featuring clients in our newsletters. The stories started out covering clients who were growing or had experienced significant changes in their business. Typically, the story gives a brief history of the company and owners followed by what is new in their company at the time; which may include recent changes in the location or service offering. The GKE partner that works with the client is also included in the article and highlights how the GKE services provided delivered value to the client specifically.

As GKE and its marketing consulting firm began developing regular marketing campaigns for specific services, we decided to highlight a client utilizing the particular service we were marketing. This information is outlined within the article, but only after featuring all we can about our client and their company offerings.

Our partners are proud of their clients and work closely with them to build a trusting relationship.

BF: Can you describe how a typical campaign is structured?

DK: Sure. We recently ran a campaign promoting our payroll services and worked with our marketing consultants to create a list of companies that would be top prospects for this service. The first step was to send these companies a promotional mailing for the service, followed by an email and phone call to the targeted companies. A couple of weeks later, we sent out our general electronic newsletter with an article highlighting payroll services that included a client success story. It also included a profile of the partner providing the service. At this point, our prospects have received several "touches" by our firm and the success stories seem to be a great nurture piece to share. There is nothing like a success story!

Our promotion of our QuickBooks Services was a little different. In this case, like the last, we developed a list of prospects and sent them a white paper covering specific examples of how we had helped clients make better use of their QuickBooks system. The following month, we used the campaign information to build an article on our QuickBooks Service for the newsletter.


BF: How do you determine which clients to profile and is there a review process?

DK: I plan our service promotions approximately four months in advance. I then solicit input from my partners as to which clients they think would provide good success stories for each service. Once I have a list of potential profiles, I meet with my Managing Partner, Rocco Surace, to select the clients. Once he has signed off on the final list, I get back with the partners to schedule interviews.

We use a free-lance writer to interview the clients and associated partners and prepare an initial draft. The partner working with the client reviews this initial draft and he/she incorporates their input. The draft is sent to the client for review. Once we have final approval from the client, the article is ready for use.


BF: Do you ever have clients that weren't profiled come back and ask why they weren't included?

DK: At times a client may request that we do a profile on them and we accommodate them as soon as possible. Other than that, we look for input from partners as to which client may be an interesting story at the time. We also try to rotate clients of different partners. It really has not been a big issue for us.

BF: How often do you create these profiles?

DK: We schedule one per month. This gives our writer time to prepare the drafts and edits as well as time for all the approvals. It really helps to have a schedule of clients to be featured well in advance so that we can avoid any down time.

BF: What are some of the benefits you have seen?

DK: It helps solidify our relationship with featured clients. They appreciate the exposure provided to their businesses. It also provides a third party validation of what it is like to work with GKE. By featuring actual success stories in our marketing campaigns and newsletters, it has increased inquiries by prospects and given us more opportunities to engage new clients.

Beyond the immediate benefit in our campaigns, this process also provides great marketing collateral for the firm. Some of the profiles in our newsletter are included in hand-out marketing packets at sales meetings, thus allowing additional service offerings to be reviewed by a prospect.

Our GKE partners regularly encourage our clients to consider profiling their companies, simply because they know and understand what they can offer, not to mention the mutual trust they have built in one another.

We believe that the client profiles go beyond highlighting our firm, they showcase our clients.


BF: It sounds like you have created a very successful marketing program Debbie. Thank to you and to Rocco for sharing.

Call: 866-240-8477
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Solutions
Why do accounting firms use BizActions? CPA firms require a consistent and reliable stream of new business to sustain and grow revenues. Our strategic solutions for client communications and lead generation, including our proprietary CPA email newsletters, are proven and effective because they work together toward the same goal. For over ten years, BizActions has been helping CPA firms dispense valuable information such as tax and legislative updates, generate and identify qualified leads, enhance your brand, improve your market visibility, retain clients, measure your return on marketing investment and build your business one impression at a time. We specialize in CPA email newsletters and accounting firm online marketing with products like our Online Resource Library. Our Online Resource Library is a custom-branded stand-alone website that houses hundreds of resources for your clients - all while increasing your firm’s SEO. We have multiple solutions for Lead Generation, e-Newsletter and Email Communications, Client Retention, Business Growth, Cross-Selling, and Accounting e-Marketing. Learn more on our website, or follow us on Facebook and Twitter. We have the tools you need to accelerate your business success.

The Importance of Understanding E-Marketing Statistics

Thursday, January 5, 2012 by BizActions Web Team
Do you understand the importance of statistics in your financial email service?  It is important that you know not just that you need to use them, but what they mean. Statistics in e-marketing will make or break any email campaign. They will tell you who you are reaching, who is reading your emails, and who isn’t.  This important information will reveal to you whether or not you are making a return on your e-marketing investment.  Our e-marketing solutions are designed to ensure your email newsletter creation doesn’t waste your time or marketing dollars.

Here’s why:

Your e-marketing statistics are going to tell you what you need to do to improve your next campaign.  No email marketing campaign is perfectly executed.  Every campaign will be tweaked here or there somewhere along the way, and then tweaked again.  Knowing what your open rate is, your click through rate is, and what your delete rate is will help you determine what kind of content to use (or not use) in the future.  As well, you can learn from your statistics what keywords are important to your clients.  Knowing this valuable information will help you target your content accordingly the next go around.  This is not to say one run won’t make a return for you, these numbers just tell you how to make a better return next time.

If you don’t have time to learn the ins and outs of e-marketing statistics, the best way to maximize your ROI is to outsource newsletter work.  Why spend time agonizing over statistics you don’t understand if you don’t have to?